Tuesday, March 13, 2012
The Ghost in the Machine
Everyone freaks out that Facebook or Google or whoever knows too much about them through their liking, posting, sharing, commenting, updating, viewing, et cetera, but I beg to differ.
The intent, the reasons, the reasoning, the intensity and caliber, and the type of relationship that the user perceives via the Like or +1 or favoriting features is not ascertained by the company.
Facebook doesn't know why I like something or how much I like it or whether I just want to follow it versus actual enthusiasm about said product, service, or entity.
Yes, a vast majority of actionable knowledge can be gleaned from the interlaced information that I provide, but it is not complete, nor 100% accurate nor even potentially true.
So, go ahead Facebook, Google, and others, try and prove to me that you know me or understand why I pressed those virtual buttons of yours. For all they know, it could have been a complete accident. I might not even be a real person! They might be tracking the infamous ghost in the machine.